Hi, I'm Renato Custódio, a Product & UX Design Director with a deep background in strategy, research, information architecture, interaction design, and interface craft — now extended by an active AI practice that integrates generative tools and AI-assisted workflows into every stage of the product process.
I'm a User Experience Designer certified by Nielsen Norman Group (Certification ID: 1032452, which can be verified here), one of the most important UX organizations in the world.
With 25+ years in the field, I've led design at enterprise scale — building UX culture at ADP, shipping digital products for RBS Group, and helping companies across retail, telecom, media, and finance turn complex challenges into clear, human-centered experiences.
I operate at the intersection of design and leadership. I use AI not just as a productivity tool, but as a design material — applying LLMs for user research synthesis, generative prototyping, content strategy, and product discovery acceleration. My goal is always the same: outcomes that matter, built with rigor and curiosity.
Past clients include ADP, RBS Group, Portobelo, Esporte Interativo, Oi Telecommunication, Dell, Zaffari Group, Democrata, Sport Club Internacional, Terra Internet, PPG, Sayerlack, Paquetá, and many others.
